Igor MuravyovStrategy | Founder
After completing his education at Boston University, Igor launched an online clearinghouse for marketing promotions between media companies and brands, based on his intuition that an open exchange of information is the future of media relations.
Without insider access to Hollywood deal-making, his friends considered him foolish to be dialing studio bosses in Burbank and marketing executives in New York from an office in Cambridge—yet a year later, Magnetic Alliance’s
customers included a mix of global brands and major film studios.
Rita Drucker, former Senior Vice President at 20th Century Fox, wrote…
“Creative, insightful, strategic, responsive and incredibly resourceful are just some of the adjectives I would use to describe Igor. He's a tremendous expert. Well connected and incredible to work with!”
And now, nearly twenty years later, as a founder of T6, Igor’s focus is on steering a group of brilliant physicians, data scientists, health economists and technologists as they pioneer transformative approaches to collection, analysis and presentation of multidimensional clinical data for management of critically ill patients; and the advancement of machine learning for improving quality and reducing costs of healthcare.
Along the way—between his first and present-day companies—Igor led and managed partner strategy for large retailers, and most recently, in 2009, Igor, together with Lew Cohen, founded Wrapsol, which was acquired in 2013 by Otter Products—the category-leader and billion-dollar global technology company.
Transitioning between media, consumer marketing and healthcare is uncommon. However, such a wide range of industry experiences gives Igor breadth and depth of operational expertise, and fuels his courage to dive into new spaces, assemble and lead high performance teams, and confront legacy obstacles with fresh perspectives.